BRITISH AIRWAYS
[THE CLIENT]
[YEAR]
[DURATION]
[ROLE]
[THE BRIEF]
To create a platform for NDC partners and customers that modernised the booking experience, improved accessibility to airline products, and streamlined complex travel workflows across multiple touchpoints.
"understanding the complexity of airline systems and translating technical requirements into experiences that felt simple and intuitive.
I overcame this by working closely with stakeholders, asking deeper questions, and continuously testing ideas to better understand both the business and user perspective.
[THE CHALLENGE]
Working within highly complex airline systems and translating technical travel data into a simple, user-friendly experience. The platform needed to serve both business partners and everyday customers, meaning workflows had to balance operational complexity with ease of use. Accessibility, scalability, and consistency across multiple journeys were also key considerations.