BRITISH AIRWAYS
To help shape and design a new digital platform that enabled NDC (New Distribution Capability) partners and customers to access, manage, and book airline products more effectively.
The goal was to modernise the airline retail experience, improve access to richer travel content, and create a seamless journey that worked across multiple user types while supporting British Airways' wider digital transformation strategy.
Working Within Highly Complex Airline Systems And Translating Technical Travel Data Into A Simple, User-Friendly Experience. The Platform Needed To Serve Both Business Partners And Everyday Customers, Meaning Workflows Had To Balance Operational Complexity With Ease Of Use. Accessibility, Scalability, And Consistency Across Multiple Journeys Were Also Key Considerations.
Designing for NDC required navigating complex systems, stakeholder needs, and industry standards while keeping the user experience at the centre of every decision. Through collaboration, research, and iterative design, we created solutions that streamlined partner workflows and supported British Airways' broader distribution strategy. The project highlighted the impact thoughtful product design can have in transforming complex business processes into intuitive and scalable experiences.
